Tag Archives: BAPE

I want the yellow one

9 Mar

Bapex 1 Clear Watches (Summer 2009)

Baby Milo + Hello Kitty <3

3 Feb

TOKYO — Move over Pharrell Williams. Music and streetwear impresario Nigo has a new creative partner: Hello Kitty.

The designer behind the cult brand A Bathing Ape has just struck a licensing deal with Sanrio, the parent company of Hello Kitty, to develop its Baby Milo character into a range of novelty items and accessories. But the companies’ partnership could conceivably extend well past vinyl tote bags and plush toys. Representatives on both sides indicated — albeit in a half-joking manner — that if the pair take a real shine to each other, Sanrio might even consider investing in the edgy label known for its colorful sneakers, quirky T-shirts and camouflage jackets, mainly for men. Continue reading

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