Bapex 1 Clear Watches (Summer 2009)
TOKYO — Move over Pharrell Williams. Music and streetwear impresario Nigo has a new creative partner: Hello Kitty.
The designer behind the cult brand A Bathing Ape has just struck a licensing deal with Sanrio, the parent company of Hello Kitty, to develop its Baby Milo character into a range of novelty items and accessories. But the companies’ partnership could conceivably extend well past vinyl tote bags and plush toys. Representatives on both sides indicated — albeit in a half-joking manner — that if the pair take a real shine to each other, Sanrio might even consider investing in the edgy label known for its colorful sneakers, quirky T-shirts and camouflage jackets, mainly for men. Continue reading