Parallel Lines & Carousel

24 Aug

Five short films.
Five genres.
Five of RSA’s hottest directors.
One unifying piece of dialogue.

Such is the premise for this year’s Philips TV campaign.  The challenge is to create a cutting-edge short film in any genre they liked, while conveying the idea that “There may be numerous ways to tell a story but only one way to actually watch them –- on a Philips TV”.

The results are quite interesting, to say the least…

Jun and the Hidden Skies – Hi-Sim

DarkRoom – Johnny Hardstaff

The Hunt  – Jake Scott

The Gift – Carl Erik Rinsch

El Secreto de Mateo – Greg Fay

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And in case you’re curious, here is the commercial for last year’s campaign.

WARNING: Loaded with creepy coolness.

Carousel – Philips 2009 TV Campaign

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So which one do you like best from the interpretations?
Or do you prefer last year’s commercial?


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