Logorama: the short animated film that won the Oscar 2010

12 Mar

Finally got around to finding this short after watching the 82nd Academy Awards last weekend. First thing that comes to mind when watching Logorama: product/brand placement to the max, lol. Pretty much everyone from the Pillsbury Doughboy and the Green Giant, to BAPE, Michelin, and Ronald McDonald. I love how some of the pedestrians are the AOL logo.  This poster actually sums up the film pretty well. =)

According to the directors:

“First we had the principle of building a world with logotypes of existing brands. We wanted to use strong symbols and icons and make them say something different from what they were initially meant to (a logo is there to communicate the identity of one particular brand, in the final purpose to sell the products of this brand). And we had to make it work in a story. We wanted the story to be captivating, we wanted everything but a piece of motion design to be seen only on graphic design websites. We wanted a multi-layered story, something a child can see without being bored. And the story had to be as iconic as a logotype—simple, efficient and punchy—just like Hollywood!” (more…)

PARTS 1  & 2:

So what did you think?  How many logos can you recognize?


4 Responses to “Logorama: the short animated film that won the Oscar 2010”

  1. Trey Bogie 09/01/2010 at 3:27 pm #

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  2. Sandy Hyland 08/31/2010 at 4:18 am #

    This is a wonderful post and may be one that should be followed up to see what happens

    A partner mailed this link the other day and I will be eagerly awaiting your next write. Continue on the quality work.


    • theComatoseBunny 09/02/2010 at 2:11 pm #

      Thank you!! Your comment totally made my day!! My first self-proclaimed fan!! So excited. =D


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