As a marketing student, I have to say that I am loving the fresh, youthful direction of Chiquita’s new campaign. The long forgotten inner sticker nerd in me is itching to collect all the of Chiquita’s stickers xD. Not quite sure about some of those slogans though, but hey… Check them out yourself, they’re really fun.
Check out the interview with DJ Neff, the designer, over here: http://www.designrelated.com/news/feature_view?id=47
Don’t think I’ve seen it either, but I know that they’ve been using this campaign in Western Canada. Maybe it’s a regional thing? I haven’t really been paying attention to bananas when I visit the grocery stores so that may be why I haven’t seen it. Well… that or the grocery stores that I do go to don’t sell Chiquita bananas, lol.
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That looks really cool! Can’t say I’ve seen it before though
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