Five short films.
Five genres.
Five of RSA’s hottest directors.
One unifying piece of dialogue.
Such is the premise for this year’s Philips TV campaign. The challenge is to create a cutting-edge short film in any genre they liked, while conveying the idea that “There may be numerous ways to tell a story but only one way to actually watch them –- on a Philips TV”.
The results are quite interesting, to say the least…
Jun and the Hidden Skies – Hi-Sim
DarkRoom – Johnny Hardstaff
The Hunt - Jake Scott
The Gift - Carl Erik Rinsch
El Secreto de Mateo - Greg Fay
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And in case you’re curious, here is the commercial for last year’s campaign.
WARNING: Loaded with creepy coolness.
Carousel – Philips 2009 TV Campaign
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So which one do you like best from the interpretations?
Or do you prefer last year’s commercial?
